4 Strategies to Combat Shrinking Reimbursement in Physical Therapy
If there’s one thing we can all agree on, it may be this: the profit margin in outpatient physical therapy is slim. And, with the average rate of reimbursement either staying stagnant or decreasing, this trend doesn’t look like it’s…
The Physical Therapy Patient Management Process
When speaking to therapy clinic owners, we always ask them the same questions: what are the top 3 metrics you track when assessing the health of your business? The answer is usually the same – total visits, missed visit percentage…
Physical Therapy Marketing: Consumer Decision Making Process
When someone makes a purchase, he typically progresses through a series of discrete steps called the Consumer Decision Making Process or The Buyer’s Journey. One of the holy grails of marketing is to have a complete understanding of the buyer’s…
Your Physical Therapy Clinic & The Metrics You Aren’t Measuring
Disclaimer: For those with a deeper knowledge of the lifetime value metric and retention rate, this post is meant to be a quick crash course. We’ll be going into more detail over the next few months as we discuss the…
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